Here’s the sweet spot — the sixteen things you need to do to make sure your new WordPress site or Blog has the best chance for success. A given that is not part of my “Sweet 16″ is having a unique niche, focus, methodology or personality that will separate you from others with sites within the same topic arena. Without that, you face an uphill battle.
Now, of course I could probably put a list together of 160 things — but this 16 are the basics to get off to a running start!
- Focused content that talks to readers — not at them. Pretend you are talking to site visitors from across the table at your favorite diner.
- A title that makes onliners want to read it! Catchy, controversial, sparks curiosity.
- A topic many will find useful, helpful, informative. This post is an example. Use lists and tips to help your readers reach their goals or accomplish tasks on their “to do” list.
- A photo or graphic that relays the intent and/or tone of the post. This is a visual medium — use it to your advantage!
- Apply K.I.S.S.: Keep it short and simple. Yeah, I know… easier said than done. But at least try!
- No typos or grammatical errors. Read and reread — make this effort. Trying reading your post out loud before publishing and you may be surprised at what you end up changing.
- Make it super easy for readers to subscribe and pass on your posts. Have icons above the fold for your top social media sites so readers are only a click away from joining you. Use one of the many social media plugins to add the top social media site icons at the bottom of every page and post.
- SEO your Permalinks structure to Custom: /%postname%/.
- Have your posts Tweet to Twitter, post to your Facebook Fan Page and LinkedIn profile.
- Respond to comments promptly and with sincerity.
- Don’t go crazy with unnecessary or useless plugins. Use only those that enhance your site/Blog’s features and usability. Otherwise your risk conflicts or your site not performing as it should.
- Upgrade WordPress and plugins as soon as new updates become available. When you see that yellow nag bar, stop and upgrade.
- Back up your database on a regular basis.
- Back up your export file on a regular basis. (Tools > Export)
- Post on a regular schedule so readers know when to expect to hear from you. Plan on posting at least 3-4 times every week to start to build a following.
- Be yourself; show your personality! Your site/Blog is all about you offering information that is all about your target market. Don’t be afraid to let your personality shine through as that is what will separate you from everyone else!
Since we are just talking the basics here, I’m sure some of you have suggestions I’ve left out. Feel free to share what were some of the very first things you made a point of doing that you feel have contributed to your site’s overall success.
About the Author:
Judith Kallos is an experienced good-humored Technology Muse who has offered WordPress Consulting and Web Site services for over a decade. Be sure to check out her popular site 123 More Income so you can learn to make more money online.